Human-Centred Design Agency
Our Culture
In a world riddled with unhealthy competitiveness and pulling each other down, at Mwamba we pride ourselves in working in a “serious-ly fun” environment, where we amplify one another’s gifts as well as complement each other’s weaknesses. As an agency that pivots its processes on human-centered design, we believe that ‘empathy begins at home’. We encourage and accept each other’s- wild, raw, fresh, unconventional, seemingly impossible, jaw-dropping, eyebrow raising ideas and unconventional ways of self-expression. When we bring our passion and brains together, we present avant-garde solutions tailored to your target market’s needs.
Why Human Centered Design?
- The human-centered approach fuels the creation of strategic brand solutions that stem from our deep understanding of your target consumers — ultimately driving engagement and growth.
- Empathizing with the real problem your consumers are struggling with and appreciating their, needs, allows us to channel our energy into creating a long-term solutions helping save money and time (that would be wasted on uninformed campaigns that do not work).
- Helps increase brand loyalty from your targeted consumers.
Meet the "Rebel"
Chenesai Majaya
Founder & Chief Strategist
I am an alumna of Vega School of Brand Leadership (Cape Town) with six years of extensive work experience in the advertising & marketing industry with a demonstrated history of developing effective business solutions and strategies. I am inclined to understanding and acting on behavioural and psychological patterns that drive decision making in targeted audiences, guided by research and in turn offer online and offline solutions depending on suitability.
You have to start from somewhere right? I worked as a media buying intern, entry-level account manager all the way up to senior level. I have been fortunate enough to work across multiple industries (including banking, FMCG, tobacco, beauty, travel, textile, public-health, and telecommunications) and countries. I like taking on challenges and crashing them through solutions that are backed up by research.
I like to jest and say I did not choose this industry; it chose me. My passion was eminent from the time I registered for my first degree. I remember, a totally different course had been assigned to me (in accordance with my perceived academic strengths) and in order to change it to something advertising related, I had to have ‘good connections’ or just had to wait and re-apply the following year. I was not ready to be one year behind my stream-mates and I also did not have the ‘connections’. I spent the following days going to my program of choice’ department chairperson’s office asking him to consider my transfer request. After twenty-two days of persistence and consistency, he gave me forms to sign which officialised my transfer to his department ‘because I had bothered him so much’ ! I bring this same fire spirit and tenacity into my clients’ projects.
I am passionate about the fight against cancer, mental health issues and gender-based violence.
Outside all things serious, my Instagram discover feed is full of cute puppies’ content, I enjoy a good laugh, strong coffee, and indulging in art.
Our creative campaigns focus on:
Brand Launch | New Product/Service Launch | Brand Awareness.
Why you should work with us:
- COMMITMENT: We are a growing agency; we will give you our commitment and go over and beyond to make your project a success.
- FASTER DELIVERY: There is little tape to wade through in our structure, we have shorter turn-around times.
- TRANSPARENCY: (this one is clear!)
- REASONABLE COST: As a small collaborative team of highly-competent people (tailored for your specific brand problems), we are open about who will be working on your project and guarantee you REAL VALUE for your money.
- CONSISTENCY: With us, you don’t have to worry about multiple points of contacts and feeling like you have to re-iterate your needs with every person working on your project our small and hands-on team will be well aware of your project. You are guaranteed a constant point of contact.
- RELATIONSHIP: We are millennials, but these ‘no-strings-attached’ arrangements are not for us. We are suckers for a ‘relationship’ with our clients. If you want an agency that actually cares about your brand, we are your team!